Teaching customers a brand-new category — robotic process automation — by blending self-paced online learning with classroom work.
Automation Anywhere works with companies to automate their business processes, discover new automation ideas, and maximize ROI. Their platform automates thousands of business processes — inventory management, invoice processing, data retrieval and reporting, IT process automation, web data extraction, data transfer and ERP system automation.
Robotic automation of a process is a relatively new concept, and AA wanted to train their customers on the product — highlighting what it can do and how it saves time, effort and inefficiency. Until then they had trained customers in classrooms and webinars; the online learning component sought to cut down on the time, money and effort involved. The training had to embrace the customer and take them along on the journey of discovering and utilizing the platform.
The courses needed to walk a fine line between educating the customer and explaining the efficiencies that arise from process automation, cognitive automation and analytics. We built them to allow user-toggling between self-paced and classroom work. Contemporary graphics sustained keen interest in the subject matter, while creative copy guided by strong pedagogy and instructional design was the hallmark — complex content, creatively presented.
See how we approach blended learning as a practice area, and explore our full custom eLearning development capabilities.